3 Signs It’s Time To Upgrade Your Website
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In order for your business to continue growing and to thrive in the future, you have to be willing to adapt. With trends constantly changing in the business and digital world, it’s critical that you keep up with these changes, and even adopt some of them, or risk losing a lot of website traffic and visitors.
Let’s face the facts → managing your business website is a constant journey that never truly ‘ends’. So, make sure you watch out for these 3 signs that it’s time to upgrade your website:
It’s Been A Couple Years…
Has it been 3, 4, or even 7 years since you last upgraded your site?
If you answered yes, chances are your web design may be outdated. As much as we love to say looks don’t matter, sometimes they do.
What primarily attracts customers is a visually appealing design; it makes them want to keep looking at your website. Which is something we want, right?
So, give them a fresh and modern site to look at and ditch the prehistoric design. We don’t want them thinking that you’re behind the times. If it’s been more than 5 years since you’ve upgraded your site, you may want to do so as soon as possible.
Poor User Experience
Noticing that you have a higher than usual bounce rate?
💡What is a bounce rate? A bounce rate represents the percentage of all viewers who entered your site and then left instead of continuing on the site.
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A high bounce rate may be a sign that your audience is disengaged. Some questions to ask yourself include: Is my audience finding what they are looking for? Is my site easy to navigate? Is the loading time slow?
These are all questions to consider when thinking about user experience and the answers will guide you towards how you want to upgrade your site.
Your Content Isn’t Up To Date
It’s inevitable that your business will change over time. You will add new products to your line, open at different hours, and hire new employees. There should not be outdated content that gives the wrong information to potential customers.
In terms of content, we’re also not just referring to information about you and your business, but also blog content. If you’re managing a blog on your business site, you should be consistently updating it with keyword-rich and thoughtful articles that are SEO-optimized. This will help your site rank higher in search engines, which happens to be every business owner’s dream!
When was the last time you updated your blog page? 5 months? Maybe it’s time to update that content too.
Websites are extremely important not just for present, but also future opportunities. So, take the time to sit down and do a website audit to determine what changes need to be made.
We understand that upgrading your website can be time consuming and a little daunting, and we can help with that! Our specialists are experienced in web design and are ready to help you with your website needs. Click HERE to view our packages!