Web Design vs. Web Development: Is There A Difference?
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Web design and web development – these words are thrown around a lot in the online marketing world. Sometimes, they’re even used interchangeably, which is a huge no-no.
Although both are typically used when creating a website, they’re actually very different from each other. If you’re new to digital marketing, you may be wondering: “What is the difference?”
Let’s take a look:
Web design often emphasizes aesthetics, or how the website looks. It’s extremely focused on the visual design of the website, so many web designers often produce storyboards, logo designs, and color palettes to gather ideas for the work they’ll create. Web design takes into account several visual features, including color, font, graphics, and more.
Little known to many, web design also plays a part in usability. Web designers focus on the presentation of information so that web visitors aren’t confused and lost. They also ensure that the content can work on various devices and browsers. A successful web design will communicate the brand identity as well as provide a great user experience.
Web development is the building and maintenance of the website’s structure; it typically focuses on the functional aspects of the site.
Web developers often master several programming skills and software languages in order to do their job. There are two categories of web development: front-end and back-end.
Front-end web development involves writing code to determine the website’s display while back-end web development involves managing APIs, servers, etc. within the site to ensure that the website performs correctly. In other words, front-end produces what you see while back-end produces what you don’t see.
While there are many differences between the two, both web design and web development must work together in order for the website to function well, engage users, and look spot-on. Now you officially have more of an understanding of the two ‘ingredients’ that play a major role in your site’s success!
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