What is a Website Audit and How Can You Perform One?
This post may contain affiliate links. For more information, please see our disclosure here.
Now that the end of the year is here, it’s time to start setting some new goals for your business. In taking time to reflect, you may notice that you need to focus on your online presence a little more, namely your website.
This is the perfect time to give your website a checkup! You can analyze how strong and effective your site is for driving sales or calls, what problems need to be fixed, etc.
If you’ve never done a website audit before or are interested in taking a new approach in doing one, keep reading!
What is a Website Audit?
A website audit is known as an examination of your website’s performance. It’s an opportunity to look at factors that affect your site’s visibility and usability and to brainstorm new ideas for improvement.
Analyze whether it’s met your traffic and conversion goals, identify areas of opportunity, understand competitor strengths, and so on.
Think of it as something similar to your annual checkup with a doctor or a regular car inspection to ensure that everything is running smoothly. Let’s take a look at a few elements of a website audit:
Find Technical Errors
These types of problems could be related to performance, security, etc. Often these errors can show up as “403 Forbidden”, “404 Not Found”, or “500 Internal Server Error”.
Errors such as those can frustrate potential customers beyond belief and can drive traffic away from your site.
If visitors aren’t staying on your site long or there are lots of abandoned carts, it may be because of those errors. It’s best to find these errors as soon as possible so they can be fixed right away.
Identify SEO Problems
It may be surprising to hear (or read) that many website owners struggle with basic SEO techniques. SEO is almost essential for the success of any website. It leads to more visibility, more traffic, and more opportunities for visitors to become customers. SEO includes image alt text, meta descriptions, inbound and outbound links, and more. These elements (or lack thereof) can positively or negatively affect your site’s visibility in search engines.
Catching SEO problems as soon as possible can make or break your website’s ranking on search engines.
These are just a few elements of a website audit; there’s so much more to inspect when it comes to doing one of these. We didn’t include analyzing website content, assessing design and UX, inspecting video optimization, etc.
At Strike Web Services, we work with you to build and design a website that helps you meet your business goals and turn traffic into customers. Check out our packages HERE to work with us!