2 Ways to Effectively Increase Your Web Traffic Through Social Media
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Looking for ways to effectively and organically increase your website traffic? Social media is a great tool for that!
In 2023, it’s estimated that there are almost 5 billion social media users.
Imagine just getting 1% of that population onto your website!
That’d be awesome, right? We’re here to provide 2 key strategies that can help get users off of the social media platforms and onto your site.
Check out these tips:
Add Links In Your Social Media Posts
One of the simplest, and arguably one of the most important, ways to drive website traffic to your site is to make your website links available to the public. That means including these links in your social media posts (in the captions, since we can’t click on graphics just yet).
Certain platforms make this easier than others. For example, on Facebook (or Meta) and LinkedIn, you’re able to put clickable links directly into the caption, while on Instagram, the captions don’t allow for clickable links. However, Instagram Stories does. The trick is to ensure that whichever platform is most important for growing your business has links that are available for the public to click on.
While each platform has differences in terms of where you can put clickable links, almost all of them allow you to put a link in your bio. So, make sure that you take advantage of that, and in your posts and videos, you can tell users to visit the link in your bio.
Engage Your Audience
In order to get website traffic from social media, you first need an audience that’s willing to leave the platform to check out your site.
How do you get an audience like that?
By engaging social media users.
This means interacting with followers and users through polls and questionnaires, posting timely and relevant content, and responding to messages and comments.
This will, in fact, boost your number of quality followers (because ghost followers will not help you in any way!) and show them that your business can offer them some type of value, making them more likely to want to learn more about your business.
Then, because they’re curious, it’ll be easier to convince them to visit your site.
Social media is a great tool for you to use not just to increase your website traffic, but to also grow your business. However, just because you’re posting on social media platforms doesn’t mean that you’re using them effectively or to their fullest potential.
This is where we come in! At Strike Web Services, we offer social media management services that’ll grow your online presence and your website traffic at an affordable price.
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